ONE HUNDRED PER CENT SATISFACTION GUARANTEED FOR HiQ MOTORISTS
25th July 2012
If the customer is always right, then the HiQ fast fit network can reflect on a job well done after 97 per cent of motorists recommended a visit to one of its centres.
During the month of June, more than 750 drivers who took their vehicles into HiQ centres completed 'mirror hanger' satisfaction surveys, with all but three per cent stating they would endorse the brand to friends, family and colleagues.
Since being launched in November 2009, the HiQ Mirror Hanger campaign has targeted thousands of customers and has even been replicated at around 4,000 retail outlets across Europe.
The latest June results also boast an overall positivity rating of 99 per cent, with a perfect 100 per cent score being recorded for customer satisfaction amongst the 759 motorists questioned.
HiQ's marketing manager Geraldine McGovern said the Mirror Hanger scheme was playing a huge role in the brand's efforts to raise standards at every one of its 140 centres.
She said: "The results are extremely encouraging and are the culmination of a great deal of hard work to create a compelling retail experience that motorists will want to return to.
"We have never recorded a 100 per cent customer satisfaction rating before, which is no mean feat considering the number of motorists questioned stood at 759.
"Each one of our franchisees should be proud of their efforts and we congratulate them all for playing such an integral part in everything we are trying to achieve."