?HiQ Stores Go for Gold

26th April 2017

HiQ stores across the country have been awarded for their top performance.

The 36 highest performing HiQ franchise stores across the country have been awarded a special gold accreditation for their outstanding efforts in customer service. All HiQ stores across the country have been assessed based on their service and overall standards, with over a third awarded gold accreditation for their high quality service.

The aim of the programme is to drive improved standards in–store, not only for compliance and cleanliness but also for an improved customer experience. This award allows each HiQ store to maintain loyal customer trust and further engage new customers, who are therefore more likely to choose their local HiQ store over a local competitor.

The accreditation programme, run by franchise operators Goodyear Dunlop, has been extremely well received, with franchisees keen to achieve gold status and the right to display the gold HiQ plaque in their store. This sustains the HiQ trust proposition of “fast fit you can be sure of” by giving customers a symbol of quality of the HiQ service. The scheme also aids to attract new customers while maintaining the trust and loyalty of an already dedicated customer base.

The programme assesses each of the HiQ stores across the country using a 38-point audit. Measures assessed include site appearance and cleanliness, health and safety, their HiQ online site and eShop, their financial and administrative compliance, and overall customer service. To achieve gold accreditation the centre will have had to achieve an audit score of 90-100%.

Owner of five gold accredited HiQ stores across Cornwall, Justin Robertson commented on his stores’ achievements. “I’m thrilled that my HiQ branches have been awarded gold accreditation. Being able to display the gold plaque in my stores and online acts as reassurance for our customers that they will receive the best service possible. It also sets us apart from our local competitors.”

Craig Sprigmore, Retail Director, Goodyear Dunlop Tyres UK expressed the importance of the scheme to the HiQ network. “The gold accreditation of so many HiQ dealerships across the UK strongly reinforces our brand promise that we offer excellent service on every occasion. Achieving gold is not easy, we have set the bar high across the country. The remaining stores achieving silver and bronze should also be commended on their exceptional level of customer service.

“The audit highlights the outstanding work of the gold accredited centres while also demonstrating slight areas of improvement for the silver and bronze accredited centres as well as celebrating their successes. By giving the franchise owners a target and a goal to strive towards, we will raise the overall levels of service within the HiQ franchise network even higher as well as providing our customers the highest standard of customer care on offer.” Concluded Craig

To find your nearest gold standard HiQ centre, go to HiQ Online at https://www.hiqonline.co.uk/.