HiQ receiving high praise from motorists
22nd February 2010
HiQ is celebrating a major customer triumph after 98 per cent of its customers revealed that they would drive back to one of their centres or recommend them to a friend.
In a boost for the fast fit network, an independent survey revealed that nearly every one of the 612 sample customers questioned would happily return to a HiQ forecourt.
In a further show of strength, 91 per cent of drivers indicated that they were highly satisfied with their experience at a HiQ centre.
More than 75 per-cent of the HiQ fast fit network participated in the research.
The research was undertaken by Midlands based data capture specialists Connect Direct who were commissioned to measure customer standards in the HiQ fast fit network.
The research programme, referred to as HiQ's 'mirror hanger' campaign, took place between November and December 2009.
The news strengthens HiQ's claim of being the 'fast fit network you can be sure of' and comes on the back of some encouraging 2009 trading results.
In the first 12 months of opening as a fully franchised operation, retail turnover was up in double digit figures, average ticket value rose by more than 5 per cent and retail footfall increased by more than 8 per cent.
HiQ Retail Director Juergen Titz said: "The results are extremely encouraging for us, but we know that there is still a lot of work still to do.
"Our strategy is to change the face of the fast fit sector and become the fast fit network you can be sure of'
"Customer service is absolutely paramount in this strategy and we continue to set rigorous standards on a monthly basis to keep us ahead of our competitors.
"Our strength lies in the fact that we are a national brand with the peace of mind of having 'local heroes' in the community carrying out the work."
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