Dunlop wins Auto Express Product Award 2015
12th June 2015
The tyre, which was pitched against ten competitors in the popular size 205/55 R16, performed best overall in tests such as dry and wet handling, dry and wet braking, wet cornering, straight and curved aquaplaning, rolling resistance and noise.
The Auto Express Product Awards are part of the magazines well known and highly endorsed group tests which have been a crucial part of the magazines content since 1995. The Product Awards show praise to the best tested products across the previous 12 months. This in turn helps to guide consumers to make the right purchases for their vehicles.
Launched in 2013, the Dunlop Sport BluResponse has achieved podium positions in six leading independent tyre tests from prestigious media outlets across Europe in 2015 alone.
Kate Rock, Consumer and Brand PR Manager for Goodyear Dunlop said: We are thrilled that Dunlop has performed so well in Auto Express tests to take the 2015 Product Award for Best Summer Tyre. We truly value endorsements like this from influential magazines such as Auto Express. And, by testing this popular tyre size in a wider range of tests than those on the tyre label, we have demonstrated that while this tyre boast strong label grades, it does not compromise on other important performance criteria.